Kevin de Bruyne of Manchester City has been named the official brand ambassador for cryptocurrency exchange Phemex.
The move is similar to that of many others in the cryptocurrency field who have entered the sports arena and vice versa.
De Bruyne is a top-rated footballer who is respected and admired by many people throughout the world, and his effect on the sport of football is tremendous. This makes the collaboration with Phemex a formidable force.
The player will join the platform as a global image representative and brand ambassador, according to the Singapore-based crypto exchange.
De Bruyne added that he has been interested in the crypto market for some time, and the offer from Phemex piqued his curiosity.
“My interest in cryptocurrency has been growing for a while now and I am thrilled Phemex asked me to join forces with them,” said de Bruyne. “I have been really impressed with Jack and his team and I am really looking forward to supporting their journey to further develop and explore the future of cryptocurrency.”
The footballer will collaborate with Phemex on a variety of projects, including the Phemex Citizen.
This is a new offering from the crypto exchange targeted at teaching families and broadening their awareness of the unique components of cryptocurrency.
De Bruyne’s globally known image will serve to better educate new consumers on the unique prospects afforded by cryptocurrency.
Jack Tao, CEO of Phemex, lauded de Bruyne’s skills, saying; “Kevin De Bruyne is an impeccable footballer who continually adjusts to a game’s circumstance and always makes the right play.”
“Along these lines, Phemex hopes to set a precedent and be the quintessential playmaker in the crypto business similarly like Kevin. We anticipate cooperation to exhibit how our comprehensive and easy-to-use platform empowers users to break through and break free in their financial journey,” Tao added.
Phemex was formed by Jack Tao and seven other co-founders who were traditional financial specialists.
Seeing the restrictions that TradFi posed to users, they launched Phemex in order to help speed the growth and maturity of the crypto industry.
The objective of the crypto exchange remains to remove obstacles to entry for everyone interested in entering the crypto market.
Its cutting-edge crypto exchange service and simple interface encourage customers to take advantage of the crypto market’s opportunities.
It depicts a world with equal and fair opportunities, free of luxury and exclusivity.